The Ins and Outs of Website Accessibility



Have you ever considered that your website may not be as accessible as you may think. There are several upgrades that can be made to your website to ensure that is accessible to everyone.

When most people think of accessibility to their website, they think of responsive, adaptive, and mobile design. What they don’t consider is their websites appearance and consideration to those who are hearing or visually impaired, using outdated technology or emerging technology. Below we will cover some steps you can take to make your website accessible to most anyone.

Mobile Users

As we have said in countless blog posts, mobile is hot right now. With that being said, your website should cater to those who are using mobile to access the internet. Mobile devices are not what they were some 20 years ago, 5 years ago or even 1 year ago. They have evolved into mini computers that can pack as much punch as a desktop.

Their only drawback is the smaller screen. That is what makes responsive design such a viable option for many business owners who understand the power of mobile and the varying screen sizes, resolutions, and manufacturing. Try making your website mobile-friendly by:

    1. Using responsive design to fit any screen and its resolution. Apple and Android users need to be shown the same consideration.

   2. Make your buttons and call to actions bigger. This not only helps those with smaller screens, but those who are visually impaired.

Outdated Technology

It’s a sad truth ( depending on who you talk to) but some people are stuck in the 1990s AOL era and absolutely refuse to budge. They have grown roots into this era and aren’t uprooting themselves, like ever. So, you must be kind to them too.  Okay, that may be a little unfair. Here is the truth. In some rural areas, consumers do not have access to broadband or fast internet speeds and will unlikely have access for some time.

It is your choice as a business owner or marketer to decide whether you want to have a website that is can be used by everyone. Here are some things you can do to try and make that possible:

    1. Provide a less intuitive site to complement the intuitive one.

    2.This means one without excessive graphics, icons and navigation that can cause websites to move slower and decrease load times and download times.

Users with Disabilities

Not only is it important from an ethical and business perspective, but also from a modern technological perspective as well. New advancements in web design have made it much easier for businesses to adopt an all-inclusive web design model to their business. Follow these tips to provide access to those with disabilities:

   1. Reconsider graphics and color options. Those with impaired vision may have difficulty reading text that is not complementary to its background. Steer clear or yellow against white backgrounds or other color combinations.

2. Utilizing video is great for the visually impaired. Video has now become a beacon of creative hope for many brands. It also serves as a tool to help those with disabilities to access content that they otherwise couldn’t.

While employing all these tactics can be difficult, business owners can still try to employ some to work towards an all-inclusive website model. Whether it is for those with disabilities, those without up-to-date technology or those with emerging technology, websites should be available to all those who you believe fit your target audience. To forget these individuals is an injustice to your brand and its visibility.


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