Your website is the first impression that customers have of your online business. The way it looks and functions can be your best marketing device or your worst enemy. In short, your website should lure your customers in, not send them pedal to the metal in your competitors direction.
We have compiled 4 things that can be driving your customers away from your website:
A young child crawling is cute, even downright adorable. Your website crawling at a snail’s pace is not only annoying, it could mean that you don’t have enough server space or that your website is in need of an update. Slow websites can increase your website’s bounce rate and make it difficult for customers to truly experience your site.
According to research conducted by Kissmetrics:
47% of consumers expect a web page to load in 2 seconds or less.
40% of people abandon a website that takes more than 3 seconds to load.
A 1-second delay in page response can result in a 7% reduction in conversions.
If you need a little helping hand, head on over to Google’s Page Speed Insights, a great tool to improve your website speed.
Nothing screams “I don’t care about my online business” more than an ugly website. While ugly is a subjective matter, the overall appearance of your website is not. Ugly websites aren’t decided by color palettes. Instead, they are deemed ugly when they are stuck in one of our unfortunate decades (think 80s or 90s). Pixelated images, corny stock images and blocks of text are “so last season, season, season”.
Sometimes it is beneficial to look to your competitors and leaders in your industry to gain some insight on what is trendy in web design and implement some of those elements in your site’s overall design. Additionally, a serious brand would never wait a year to update their website’s images, copy and site architecture. Your website should reflect the times.
Ugh, It’s So Complicated
Why do you have to make things so complicated?
The tried-and-true marketing mantra “Keep It Simple Stupid”, should be in the back of every brand’s mind. The most popular and successful brand have stuck with this mantra.
Your website should have easy navigation and guide your users on a journey of your brand. If your visitors are confused they won’t want to take the journey with you, and will opt for a better adventure.
It’s Not Mobile-Friendly
Hello, world! The mobile industry is here to stay. You are either going to get on the train or you will be left behind with the portable DVD player, VHS, 8track, and other antiquated devices. According to marketingland.com 60% of internet access is mostly mobile, and that number is only expected to grow.
Even Google has made mobile-first a top priority. The use of a mobile-friendly website now affects your SEO ranking. So if you aren’t mobile-friendly, searchers may not be able to find you.