No matter how much we try to escape it, online video is the future of web marketing. Consumers are no longer content with bulleted lists, and top 10 articles. They want to interact with a brand on a visual level. The success of social video tools such as Periscope and Meerkat only stand to prove that point.
Youtube has long been the go-to source for brands that want to maximize their exposure using video. Consumers and brands alike have scurried over to the online video giant to create and consume vast amounts of information and to simply be entertained. But, consumer tastes are evolving as they seek faster and cooler ways to ingest and digest information. Periscope and Meerkat seem to be the shiny new social platforms that provide mobile-friendly video options and brands and consumers, for the most part, are eating them up.
What Are Periscope and Meerkat?
Periscope and Meerkat at their basic forms are mutations of Youtube. They give any amateur or professional with a smartphone the power to stream and broadcast video live. Whether it’s a backstage look at Taylor Swift or a seminar of the brightest web marketers in Tampa, all one has to do is point, shoot, and steam. And, the icing on the cake: your viewers can comment and share.
Picking An App
There isn’t a monopoly on the market by any one app, so your options are totally up to you. These video streaming apps are constantly improving and each provides a different component than the next. Likewise, marketers and advertisers haven’t touted one app over the other.
One thing is clear, though, Periscope of Meerkat can be used as arsenal in your content marketing efforts.
When you’re a big name like Beyonce or the Pittsburg Steelers, it can be pretty easy to utilize these apps to your advantage. Not so much when you are a smaller brand. It can take some ingenuity and practice to hone in your skills and really make your videos soar. To help you along the way we have come up with three ways to engage your audience and use these apps to your advantage.
Educate Your Audience
As hard of a pill as this is to swallow: Many people don’t know what your brand is and how it can benefit them.
This is why educating your target audience on who you are and what you can offer them is essential.
Webinars are still a viable and relevant way to generate leads and connect with your intended audience. It is more than an exchange of email addresses and free information. Online tutorials and webinars can help viewers understand who you are, and can promote positive interactions and trust between and brand and a potential consumer. You aren’t beating them over the head with sales tactics, you are simply providing valuable information for free. This is something that can beneficial to any brand and these social platforms can help to get that done.
Despite many protestations, there are still very loyal consumers. Just ask Apple and Samsung. Rewarding your loyal consumers or fans creates a balance within the marketing cycle. Intimate interactions not only show that you value their business. they are opportunities to truly connect with your brand advocates. Sharing exclusive videos with loyal consumers and fans, launching new products via streaming, and announcing tour dates, are all ways to reward your audience.
Just For the Heck of It
All content has the potential to generate a lead. That is something to keep in mind when you just want to share and interact without anything in return. Sometimes just sharing events, news, and ideas are all that it takes.
If you are a credit union and you just had attended a seminar or marketing event, pull out your phone and share. If you are a celebrity and you are on a magazine shoot, pull out a phone and share. In the end, social media is supposed to be fun. Why not make the job that you are doing fun as well. Consumers enjoy when they are given a glimpse into a brand.
Think Mobile, Think Small, Think Big
Don’t run over to Periscope and Meerkat because they are shiny new toys. Try them because they are tools that can only help to increase your business. We understand that mobile is the future and so is video. Why not use both. You can start with a small idea and create a campaign that introduces consumers to your brand visually. Through education, rewarding loyalists, and for plain old fun, you could be reaching an audience you never knew existed or you could be fortifying an existing one.
Interested in Social Marketing? Give use a shout.