In the last five years, the mobile has become a jungle for consumers. Advertisers and design firms took to their offices and computers to create platforms to place ads within mobile displays. Though the causes are noble, consumers are simply sick and tired being bombarded with ads in all corners of their screens.
Mobile browsing has been widely regarded as the 10th gate of hell in terms of onscreen readability and overall experience. The clunky web browser can be treacherous to navigate as more and more ads continue to fill screens, as advertiser vie for their target audiences attention. Even as marketers and advertisers, we too can become frustrated with the non-stop promotion. The truth is, the average consumer simply doesn’t want to be inundated with ads while they search for the latest products and services, so they are fighting back.
The World of Ad Blockers
Browsers such as Google Chrome, Firefox and in 2015 Safari, have all listened to the complaints of their consumers and offered the option to disable ads; thus eliminating the number of ads shown on a device. Below is an example of a device with an ad block on and one without an ad blocking app or extension:
The results are drastically different. And, on closer inspection you can see that once the ads are gone, there is nothing left but organic and local results, which can be a goldmine for marketers looking to capitalize on a less intrusive form of advertising. So don’t be terrorized, be empowered.
Organic Results and Local Search Are Important
We are in no way saying that digital ads aren’t important, but we are showing you that consumers are finding ways to bypass ads in favor of cleaner mobile browsers. Now, more than ever, it is important for marketers and businesses to focus on organic and local search, in conjunction with traditional digital advertising ( what an oxymoron!). Google is still the king of search and without a well-oiled strategy, you may find your digital campaigns aren’t reaching their full potential.
Content Is Still King
It goes without saying, but we will say it anyway. Content is very important. Quality content not only pleases Google, but it builds trust between brands and their consumers. Today’s volatile digital landscape has even the most seasoned brands scratching their heads as consumers adjust their tastes in the digital world. Consumers are now looking for cleaner and leaner content, design and products, and brands must fine-tune their aesthetics are they will be left behind in the “Internet of Everything” world.