Algorithm Oh, the bane of every marketer and SEOs existence. An Algorithm is a formula designed by Google to provide relevant webpages to a query that has been posed. There are several algorithms that work together to make sure your answer is narrowed down to a “few” relevant webpages. According to Google, their algorithms are based off of 200 unique cues to provide you with content you are actually looking for. These signals can be things like region, terms on websites, the all important PageRank (see PageRank) and new content.
Anchor text Anchor text is the text that is clickable in a hyperlink. This text usually is a different color from the rest of the surrounding text. White Hat SEO techniques encourage the use of anchor text to link to relevant content pages. Example: < a href=”/” >Wow, this is anchor text < /a>
Black Hat SEO Techniques A set of SEO tactics that search engines consider spam or manipulation of their algorithms.
Blog Blog was originally referred to as a web log but was later shorten to the word blog. They became popular in the 1990s and have taken off ever since. This webpage can act as place for information or discussion. A blog consists of post of various subjects or opinions. A blog can be a noun or a verb, i.e.: you can blog about SEO or create a blog about SEO.
Click-Through Rate (CTR) Click-Through Rate (CTR) is a ratio used to gauge the success, and or failure, of an online advertising campaign for a website based on the number of people who see your ad and actually click on it. CTR can also help establish which of your keywords are doing well and receive the most clicks. This ratio can also help your business save money overtime or reallocate funds based on the data that you receive for a given keyword or advertisement.
Internal Link An internal link is a hyperlink that points to other sections on a webpage or other pages on the same domain. Indexed Pages Pages within your website that are stored by search engines, such as Google, Yahoo and Bing.
Keyword Stuffing Keyword stuffing is a Black Hat SEO technique of loading a webpage down with several keywords to fool or manipulate a search engine into ranking a webpage higher. It can also be very annoying to your audience.
Link Building The web is a culmination of busy highways that point to websites. Link building helps search engines, like Google, form a roadmap to your site. Link building is acquiring quality inbound links to your website.
Link Farm Another trick out of the black hat, link farming is a website or collection of websites that harvest hyperlinks that are often unrelated to a subject or content. Google frowns on this practice because irrelevant links to content is spam. Don’t be fooled by services that claim to build content through link farming. It won’t bode well for your ranking.
Long Tail Keyword Long tail keywords are a collection of keywords, usually 3 or more, that are used to narrow down a search. These types of keywords can lead to higher sales because they are less competitive and are considered niche.
NoFollow NoFollow is the act of linking to a website but not giving it SEO credit. If you don’t want to give a website SEO credence apply this practice. WARNING: Do not use nofollow for internal links on your site.
Page Title Page Title is the name given to your webpage that shows up at the top of your browser window. These titles should include keywords that correlate with your business. For example, if you are a cupcake shop your Home Page should include your location and website name.
Pay-Per-Click (PPC) Pay-Per-Click (PPC) (also referred to a cost- per-click) is an internet advertising payment structure that is used to direct traffic to a website or webpage. Advertisers pay a search engine or website x amount of dollars when their ad is clicked. For SEO purposes, users usually bid on keywords that are relevant to their site and target audience. This practice helps assess the cost effectiveness of internet marketing for a business, i.e.: if an ad isn’t generating traffic maybe this ad isn’t working and should be reconsidered.
Search Engine Results Page (SERP) A set of infinite pages that showcase webpages that are relevant to the query that is being entered into a search engine.
Spider No, not the eight-legged creeper crawlers that spin webs, a spiders is a functional software that hitches a ride on links throughout the worldwide wide and, subsequently, picks up content from sites and indexes them in search engine databases. This is why link building is so important because the spiders help to re-index your webpages through the links that link back to you. The more times links you have the more times a spider visits that page and can assess what your page is about. Recently, Google admitted that links impact your website and webpages’ ranking in a search engine results page (SERP). Oh yeah, you don’t have to wait for a spider to visit you. You can request that a search engine like Bing, Google or Yahoo send a spider to crawl your site, this is known as a search engine submission. But, search engines are starting to weigh webpages that are found naturally
Traffic The number of visitors to a website.
Traffic Rank A ranking of your website’s traffic compared to the amount of traffic that other websites have obtained across the internet. You can check your site’s traffic ranking on Alexa.com.