As of January 2014, it is estimated that 90 percent of adults own a mobile phone. This staggering statistic should not only interest business owners, but also have them questioning their website’s efficiency in the mobile market.
Google has taken a great leap in its support of mobile friendly devices by introducing Google Mobile and also providing a test that will tell marketers and business owners alike whether their websites are mobile-friendly.
We’ve all experienced websites on a mobile device and can easily identify the ones that work on mobile and the ones that don’t. The ones that lack the mobile sophistication of their counterparts are usually slow to load, have extremely tiny fonts, or worse look terrible in our mobile browsers and make us second-guess why we’re on the site to begin with.
The real point is if your website isn’t mobile-friendly the ship has already sailed and you haven’t even arrived at the dock. Businesses can no longer afford to have a simple or plain site. Sites should be responsive. Don’t believe us? Check out Google’s stance on responsive design here.
The Smoking Gun
Google is looking to change that aspect and help several small businesses, in particular, become adopters of the mobile-first mind frame.
How it Works
All you have to do is go to this handy little link: https://www.google.com/webmasters/tools/mobile-friendly/and follow the step-by-step instructions (Psst, there is only one step). If you get a response similar to this:“Awesome! This page is mobile-friendly”, you are already on track to mobile stardom. Congratulations.
What If it Doesn’t Pass
First, don’t panic. It happens more than most would like to admit. There are several reasons a website fails the mobile-friendly test. If you receive a failing website, it only means you should sit down and discuss a plan of action to solve the issue. . We suggest contacting your web design team and alerting them to the issue and work towards making your site as mobile compatible as possible.