Yep, it’s that time of year again. The time where pumpkin spice everything makes its arrival and when shoppers begin to gear up for the biggest shopping season of the year. Whether you own a brick and mortar establishment, online shop, or a combination of the both, it is the final countdown as you enter into Q4. Are you ready for the 2015 holiday season?
To put things into perspective for online shops, and e-commerce businesses, we found this nifty infographic from Google that provides important information on 2014 holiday that can help you prepare for this upcoming holiday shopping season:
Trend #1: 2014 is the most connected holiday season- ever
Your eyes do not deceive you. As the world and the U.S., especially, becomes more connected so does their shopping habits. It important that your website possess the tools to engage and encourage your target audience to make a purchase. These can be simple adjustments like adding a Wishlist, suggested products, or promoting products/services via email marketing campaigns. On a more technical note, ensuring navigation is seamless, reducing clutter on the home page, and definitive calls-to-action can all play a pivotal role in your website’s success this holiday season.
Trend #2: Big money was spent via small screens
Smartphones have truly become hand-held computers. With big names like Apple and Paypal, and Square making it easy to make purchases via mobile devices and in-store, there isn’t a ceiling on the small-screen potential. That also means you need to have your mobile site or responsive site in order. By adjusting the way users interact with your brand via mobile, you can boost your sales. Whether you choose responsive, adaptive, or mobile, it is up to you.
Trend 3: Holiday shopping began way before Black Friday
Even the most novice shopper or marketer knows that. So much so, that many stores began their sales before the scheduled Black Friday date to score big numbers with consumers. The adage “Christmas in July” has taken on new meanings for consumers and marketers alike. It is no longer acceptable to wait until Black Friday to bring your audience deals.
Your website should be ready at every possible moment for a potential customer to make a purchase. By conducting routine maintenance and clean-up, you can ensure that your website is running on all cylinders throughout the year and during the holiday season.
Trend #4: Brand loyalties are up for grabs
Consumers aren’t as loyal as they used to be and love to shop around. This probably some of the best news for small and mid-sized brands who are looking to have a breakout year. The thing is, you have to be prepared. Simply having the inventory and best prices isn’t enough. Consumers are always looking for a deal but are you easily found to make their deals a reality. This is where web design and SEO work hand-in-hand to provide results. Taking the time to rethink and restrategize SEO objectives can give you a boost in traffic and revenue.
Want more? View the full report here.
Getting Ready for the 2015 Holiday Season
Is your website ready for ALL of the three big shopping days of the holiday season?
- Black Friday (November 27)
- Small Business Saturday (November 28) [Show some love to local small businesses!]
- Cyber Monday (November 30)
- Super Saturday (December 19) [Every procrastinator’s biggest shopping day]
If you read any of this, I know what you’re thinking: We can’t wait until November to start planning for this holiday shopping season. And, You would be right.
Here are some questions to ask yourself now:
- Do you have seasonal products?
- How can we gain awareness about these now so that you’re well positioned to get the most out of this holiday season?
- Are you releasing any new products or services?
- What products, sales, etc had a good ROI during the last holiday season?
- What are your competitors doing right now?
This season is not only important for shoppers, it is important for you too. Did you know that 40 percent of annual sales are usually made in the Q4? If that didn’t set a fire under your butt, nothing will. You need to be tracking who is spending, what they are spending it on, reworking your website, upgrading to responsive or adding a mobile site, rolling our social media campaigns and email marketing campaigns and last but not least getting ready for the rush. For your website and web marketing needs, let GreatCircle Studios help so that your Analytics is accurate and that you understand where the conversions are coming from and or convert your website to responsive.
A well-executed online marketing plan will be the key to a successful holiday season.