In today’s busy and bustling internet highway, a successful website generates a healthy and happy business. But, just like anything from a car to your home, there can be repairs and upgrades needed to ensure that it still functions properly. In this article, we will be discussing several ways that you can adjust your website to give it a new shine, because who doesn’t like improved conversion rates, a better performing website and an increase in revenue?
Improve your Imagery
The average user is a visual being and wants to experience a website, not simply browse it. While the imagery is important, you want to steer clear of any campy stock photos or poorly shot photos. These can give the impression that you don’t care about your business.
According to Google research, “users perceive and form design opinions even in 17 ms.”
Instead, try to opt for imagery that truly embodies your business’ design aesthetic, and if you must use stock photos, be sure to choose ones that don’t appear to be staged and unnatural.
Tweak Your Navigation
A website’s navigation is a roadmap to portals throughout the site. When it doesn’t make sense or has missing elements it can decrease the amount of time a user and potential consumer spends on the site.
Here are some ways you can clean up and tweak your navigation:
– Get rid of unnecessary pages. ( e.g., discontinued products or services pages, non-informational pages, pages that receive the least amount of traffic)
– Research your website’s information hierarchy and be sure the navigation reflects that (that was a mouth full)
– Add necessary pages (e.g., FAQs, About Us, Company Culture, Blog, and News)
Rethink Your Content
Over time, your website’s content can become stale. Users are looking for interesting and grabby content to keep them on a website. For the corporate types, this means doing away with corporate-heavy jargon that can become stuffy and unbearable to read. Websites don’t have to impress users by pulling out all the words that were learned and are a part of the college-lexicon.
The idea is to sell them on life values. Sell them aspirations, hopes, and dreams, not on how much you know but how what you know can change their life for the better. This can be done with straightforward and condensed sentences that drive the point home.
We know it’s like beating a dead horse, but a website simply can’t be successful if it is not responsively designed. They are no longer optional, they are necessary.
Responsively designed sites provide users a 360-degree interaction with a website. They can access it from any device at any time. Not only is that convenient for the users, but it can also be a sure win for businesses because users and consumers can access their sites on the go and make purchases, set up appointments, request information, contact them and a host of other things while on the go.
If that still isn’t convincing enough, responsively designed websites are backed by Google as it has entered its mobile-friendly phase for its users. So, get a responsively designed website now, if you don’t already have one!
Does your website jog instead of run? Does it take a while for images to load? Is your server always crashing? Are you always shutting down for maintenance?
If you answered yes to any of these questions, your website is experiencing a performance issue and it could be killing your business. Users want a website that loads quickly and downloads quickly.
Slow load times can cause users to leave a site. Let’s put this into perspective with a list provided by Kissmetrics:
– 47% of consumers expect a web page to load in 2 seconds or less.
– 40% of people abandon a website that takes more than 3 seconds to load.
– A 1-second delay in page response can result in a 7% reduction in conversions.
– If an e-commerce site is making $100,000 per day, a 1-second page delay could potentially cost you $2.5 million in lost sales every year.
The days of dial-up are over: done, gone, finito. Be sure your website is keeping up with your competitors, literally.
There are many ways that you can adjust your website to make it shine. Over time, these little adjustments can go a long way. While this list is a great start, it is in no way a comprehensive list of all of the adjustments that can be made to a website. Sometimes tweaks must be made through research and data analysis based on individual website performance. This list, however, should help along the way by increasing conversion, reducing bounce rates, and increasing revenue.