Ladies and gentlemen (trolls and elves), you are witnessing a mobile revolution. Mobile use is at an all-time high and mobile device users are conducting most of their online shopping, browsing and research on said devices. So the question becomes, is your business equipped to handle the surge in mobile use or will you be left behind?
With 24 percent of the global market investing in internet and digital marketing, it is no wonder the internet is a booming business and that mobile is taking over laptop and desktop daily use. To help you navigate the digital terrain we have compiled 5 tips to help you manage mobile web design.
Know Your Target Audience
Before you can begin any form of design, you must know who you are talking to and designing for. This goes far beyond the basic demographics such as age, sex, income level and race. Consider their mobile habits. Do they spend more time on their tablets or smartphones? Are they avid Facebook app users or Twitter app users? These bits of information can help your internet marketing team develop strategies that work for that particular target audience. For example, if your audience uses tablets and smartphones equally, you would likely consider responsive design. This would ensure that your audience’s interaction with your website is complementary to their device.
A website, that lacks content, isn’t a website at all. Those are the facts. Your web design strategy should always keep that in mind. Overwhelmingly, mobile users are opting for desktop versions of mobile sites. One of the main reasons for this shift is the loss of important content when mobile versions are used. Quality mobile sites are usually not mobile sites at all–instead responsively designed sites that keep all of the content intact. The last thing you want as a business is for your visitors to become frustrated by the lack of information your mobile site provides. You are not only losing business, you are also losing your reputation.
Navigation and Call-to-Actions
When designing for mobile first, K.I.S.S.(Keep It Simple Stupid) is mandatory. Provide your audience with the important information first. Your website’s job is to entice and engage a potential or returning consumer. The most common and simple design trends include parallax scrolling, hamburger drop downs and ghost boxes.
If your business or company decides that a mobile app is in its best interest, be sure it is designed to meet the core mobile operating systems: iOS and Android. Playing favorites isn’t going to make your business seem savvier. When you choose one over the other you are essentially cutting off a segment of your target audience. This can reduce traffic potential, stunt growth and stymie sales. It’s not worth it in the end. So what, if you are a staunch Apple supporter or an Android enthusiast, your consumer is the one who matters.
Lastly, be sure your designers consider the design. Far too often designers want to pigeon-hole their clients into neat little boxes. Lazy ones will have websites that all look the same. Steer clear of these types of designers. A professional designer will take into consideration their client’s wants and needs, as well as provide solutions to problems. Your websites should always look clean, sleek and up-to-date. When redesigning or designing a website don’t be afraid to get your consumers’ or client’s input. You may be surprised by the valuable information they may offer. Once you have all of your ducks in a row, try to get the updated content and design out quickly.