Smartphones and mobile devices have taken over. They are on buses, in airports, at games and even in meetings. They are used to pay for items at the register, to check items in stores, to scan coupons, lock homes and start up cars. Today’s consumer is neck deep in digital communication, so why wouldn’t you be where the people are?
This shift in demand has influenced web designers to create websites that meet the needs of consumers no matter the device they are using. Now, designers can create websites that adapt to the screens consumers are using. But there are complex concepts and ideas about responsive web design that have begun to generate myths.
Responsive Design Is Compatible With All Browsers. This is a most certainly a myth, that is mixed with some truth. Responsive design works with Mozilla, Google Chrome, and Safari, but it doesn’t work with many Internet Explorer (IE) browsers. Luckily, many savvy internet users have done away with using IE in favor of faster and more up-to-date browsers.
Responsive Design is Too Expensive. That couldn’t be further from the truth. The cost for a responsively designed website has greatly decreased over the years and can be acquired by businesses both big and small. In addition, as the need for responsively designed websites increase so does access to the design trend.
Responsive Design and SEO Are Apples and Oranges. A little investigation would prove that RWD ad SEO are fruits of the same tree. In a blog, Google encouraged businesses to use responsive design for SEO. RWD gives consumers access the websites from around the globe; which in turn increases traffic. Let’s not forget, Google is a consumer-focused company and prides itself on providing customers with exceptional experiences and is one of the chief reason it advocates for sites that can conform to their users’ preferences.
Responsive Design Is Out-Dated. There are those that would argue that RWD is becoming dated and it is simply untrue. Although there are other options available to businesses, RWD can be one of the most progressive and easiest to achieve.
Responsive Focuses On Mobile Devices. There is no denying that RWD was created in response to the upsurge of smartphones and mobile devices. But, there are users who use more than just one device. Desktops are still viable digital conduits and also vary in size and resolution. This requires web designers to look a variety of approaches to creating a website that conforms to their intended audience’s devices. In short. RWD is meant to support all internet capabilities.
Whether you chose to utilize responsive web design or another option for you web design needs, be sure to consider all of the pros and cons. There are many myths about web design and RWD in general that can be misleading. As mobile traffic increases, businesses are looking for efficient ways to meet the demands their consumers present.