Contrary to popular belief, web design is not a one-off aspect of web marketing. There are several important aspects of web design that keep visitors intrigued and lower bounce rates. When all of these components are pieced together the synchronicity can be beneficial not only to the business but to consumers as well. This is what makes the role of a web designer or web developer that much more exciting and rewarding.
One of the many jobs of a web designer is to create visually cohesive websites that prompt consumers to take action. Whether it be signing up for a newsletter, browsing the website or making a purchase, these actions help solidify the need for quality web design. Attracting visitors is the first task a web designer has. There are several ways to attract visitors, and we have compiled the three most important ways to accomplish that.
Use CSS or HTML
Let’s be honest, not every blog post, social media post, press release or infographic is going to be perfect. That’s just not the way the world works. Quality content is achieved through attention to detail and an understanding of your audience. When a visitor finds your content, be it on your physical website or over the web, it should be relevant and to the point. Visitors are attracted to content that tells them what they want to know while being entertaining. Even content as technical as installing golf netting can be interesting in its presentation.
If a visitor doesn’t understand the content on a website within the first few seconds, they may be gone forever. This, in turn, affects your website’s bounce rate.
This concept continues to rear its head because it is important. As the consumer’s interaction with the web continues to evolve, so should the format in which it is presented. Consumers are using smartphones and tablets at increased rates to browse and make purchases. This is where responsive design takes center stage. Your website should attract visitors by providing a format that fits the device they are using. A website that adapts impacts a visitor’s experience and reduces bounce rates. Visitors greatly appreciate a website that caters to their needs. They not only want a website that is visually pleasing both aesthetically and consistent but also crave quality content that tells them what they need to know. When a website encompasses all of these components, this results in higher website traffic, conversions and decreased bounce rates.