You may have heard through the grapevine about the recent agreement between Twitter and Google. But did you know that the two teamed up in order to bring tweets to Google search results pages?
You read that correctly! As of May 19, 2015, it is now possible to view Twitter material—especially tweets—via Google SERPs. Michelle Stinson Ross of AuthorityLabs wrote an excellent article discussing the phenomenon, including her own tests of the feature and what results they yielded.
Oh yeah. It’s important to mention first and foremost that this update only works for mobile searches at the moment. Ross writes that it’s possible that this update will also occur for desktop Google searches later on in the year. For now, however, this feature is strictly for mobile searches. Sorry, desktop users!
With that said, what are some of the things you need to keep in mind about your tweets appearing on Google SERPs?
1. Branding is very important.
Ross reports that, when doing a mobile search and seeing tweets on the SERP, tweets may appear on the SERP in a carousel-like fashion. If your tweets are appearing on a SERP, then you probably want people to know that they are your tweets, right?
Absolutely. So consider making your Twitter handle easily recognizable. Make sure people seeing your Twitter handle will clearly know that it represents you or your company. While your tweets and other Twitter content may not wind up at the tip-top of the SERP, it’s still crucial to make sure that they are at least branded well so that, when people do see them, they know who everything belongs to.
It should also be noted that SERPs may not always yield results for tweets in that carousel-like fashion. Sometimes, only branded account names unaccompanied by a distinct avatar, photos, or anything else related to the account may appear on a SERP. Thus, in a scenario like this, having your clearly recognizable Twitter handle on display is essential.
2. Google+ may contribute to the appearance of your tweets on a SERP.
It’s only logical, right? Since this is a Google-Twitter partnership, it can be assumed that Google+ may have an impact on this update. Ross wrote that she performed various test searches while she was logged into her Google account. She noted that her tweets and her Twitter account appeared on the SERP, and she suspected that being logged in to Google impacted her appearance on the SERP.
In general, Google+ is a great account to have for someone who already has Facebook and Twitter accounts. And now that Google and Twitter have teamed up for this project, a Google+ account may only serve to continue expanding one’s online presence.
In conclusion, we highly recommend going over your Twitter account with a fine-toothed comb and updating it as needed. For all you know, a Google search may produce Twitter-based results for you or your company, including a showcasing of tweets and other content from you or your company’s Twitter account. Remember to make your Twitter handle identifiable and keep in mind that your Google+ presence may also contribute to your appearance on a mobile SERP.
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